Liverpool Wrap Up New £160m Sponsorship Deal With Standard Chartered
By Shantanu Srivastav | May 24, 2018
UEFA Champions League finalists Liverpool have agreed a new four-year sponsorship agreement with Standard Chartered in a deal worth a reported £160m ($214m).
The renewal sees the bank remain as the English Premier League football clubs’ main sponsor until the end of the 2022/3 season.
Liverpool’s sponsorship income now matches Chelsea’s £40m ($53.4m) per year agreement with Yokohama Tyres and Arsenal’s renewed contract with Emirates.
Since partnering with the club in 2010, Standard Chartered has reached more than 37 million people across the club’s platforms and engaged with nearly 140,000 supporters.
Billy Hogan, Liverpool’s Managing Director and Commercial Officer, said of the deal: “As a club, we’re very proud to have Standard Chartered renew their relationship for another four years. “Our connection runs deep, it means more than just sponsorship, from the outset it has been about working together with the club and our communities and supporters around the world.”
“Liverpool FC is one of the world’s best-known football clubs and we are proud to be associated with them,” added Standard Chartered Chief Executive, Bill Winters. “It is a fantastic club that shares many of our values and is hugely popular across our global footprint. We are excited to be able to continue this partnership and look forward to building on our successful relationship.”
Liverpool face Real Madrid in the Champions League final in Ukraine on Saturday.