Liverpool Extends Global Reach with Nine New Broadcast Partners
By Community | January 13, 2014
Liverpool FC have expanded their reach globally with the announcement of nine new television partnerships,
The new deals encompass the following: beIN Sport (Hong Kong); Kompass (Indonesia); Sony (India); beIN Sport (Middle East and France); Sommet (New Zealand); TV2 (Norway); Arena TV (Balkans); Go TV (Malta); 365 Media (Iceland).
As part of the agreements millions of fans across the globe to watch the most recent Reds games and enjoy access to exclusive content and behind-the-scenes footage from the club.
Matthew Baxter, chief media officer at Liverpool FC, said: “It’s fantastic that the club has been able to secure the new host of TV partnerships, allowing passionate Reds to watch the heroes they love.
“One of the club’s main aims is to extend engagement through our various media with the millions of fans across the world, so that they feel part of the Liverpool FC family, and these deals are another step in that direction.”
Henri Kamerling, head of sales at Pitch International, said: “We are delighted to be working with Liverpool FC on this project. These wide-ranging deals represent the first steps as we work with the club to deliver their key content to their fans around the world.”
This follows Liverpool revealing they had become the first club to join US sport social media site, Fancred.