Liverpool Expand Fanbase to Thailand with 3K Battery Deal

January 30, 2012

Liverpool Football Club has spread its roots in Asia after agreeing to partner with car-battery manufacturer 3K Battery based in Thailand.

The partnership will see the club work alongside 3K Battery to raise its profile and engage with Liverpool supporters in Thailand.

Ian Ayre, doctor managing director of Liverpool FC, pill said: “We are continuing to team up with successful companies around the world which once again shows the value of the Club’s brand globally.

“3K Battery is a forward-thinking company and, medicine as with all our partnerships, we have taken time to form a relationship with 3K Battery so we can support mutual goals more effectively and provide significant brand visibility.”

Weerawat Kohpaiboon, senior vice president of 3K Products, added: “We are very excited to officially engage in a partnership deal with one of the most admired English Football Club, Liverpool FC, who has a long history and massive fan base around the world, especially in Southeast Asia.

“We strongly believe that the partnership with Liverpool FC will enable us to create a successful and valuable campaign for Thai football fans and consumers for both 3K Battery and Liverpool FC in Thailand.”