Liverpool Announces First Sponsorship Deal with Indian Firm

Liverpool have showcased the importance of the Indian market to their future plans by announcing their first marketing deal with an Indian company.

The Reds have signed a three-year agreement with smart mobile firm XOLO which will allow supporters in India to enjoy tailored content on their phones, buy merchandise and have the chance to meet leading Liverpool players.

Liverpool in the past have made inroads into the market by also setting up an ‘International Academy’ in the western Indian town of Pune.

“Through this partnership we will deliver exclusive LFC content and exciting opportunities for fans to visit our home, Anfield,” said Liverpool chief commercial officer Billy Hogan on Monday.

“We have millions of fans in India and we are committed to bringing the Club closer to them. Teaming up with XOLO and launching our very first International Academy in Pune represent the start of our journey in India to make fans feel like their club is right on their doorstep.”

Liverpool’s aim is for the academy to be a “world class purpose-built residential complex”, featuring full-size pitches, practice areas, classrooms, changing rooms, a gym, canteen, lecture theatre, residential and medical facilities.

“Liverpool FC is one of the most popular clubs in the country, with an iconic legacy. We are thrilled to have this association with a club that is revered as it seeks to grow the popularity of the sport in India. Through this association with Liverpool FC we will seek to not only increase connect with the youth but also drive growth for football in India,” said Sunil Raina, Business Head, XOLO. “We believe that the partnership with the iconic Liverpool FC will bring many synergies and exciting opportunities to our consumers and partners in India,” he added.

India were also recently awarded the Under-17 football World Cup in 2017 which will help satisfy their growing soccer fanbase.

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