Liverpool Agree Partnership with UK Hotel Chain

October 12, 2011

Liverpool Football Club has expanded its vast array of sponsorships with a new three-year partnership with the UK hotel chain Park Inn by Radisson.

The partnership will see the Club working with Park Inn to boost their image by interacting with LFC’s supporters up and down the country.

Ian Ayre, Liverpool FC Managing Director, said: “By teaming up with successful companies we can support mutual goals more effectively and Park Inn by Radisson is a forward thinking, progressive business that shares our values.

“We are excited about working with a brand that has such an innovative and fresh approach to business and the Club will provide Park Inn by Radisson with significant brand visibility and access to our supporter base across the UK.”

Eric De Neef, Senior Vice President, Park Inn by Radisson, added: “Our 23 Park Inn by Radisson hotels across the country are perfect for away fans travelling to matches; for business, or for weekend breaks. All of them offer a hassle-free stay in a relaxed and friendly atmosphere – we look forward to welcoming Liverpool FC’s supporter base.”