LIVENow Partners With ELEVEN Sports To Exclusively Offer €4.99 PPV Pass For LaLiga & Serie A Matches In Belgium
October 1, 2021
Premium streaming platform LIVENow have partnered with ELEVEN Belgium to offer sports fans in Belgium a new way to access the best live action from LaLiga and Serie A.
In addition to being able to enjoy comprehensive coverage from both leagues through ELEVEN’s linear and OTT channels, fans will now have the option to secure PPV match passes with LIVENow for their favourite fixtures from €4.99.
LIVENow and the ELEVEN Group are both members of Andrea Radrizzani’s sports and media investment platform Aser Ventures. The new deal will offer sports fans in Belgium ever more flexibility in how they watch their games.
Head of Sport, Peter Leible comments, “At LIVENow our goal is to offer flexibility to sports fans in how they buy and consume content. We’re delighted to serve up matches from Spanish and Italian football on a pay-per-view basis.”
Schedule:
| League | Match | Date |
| LaLiga | Atletico Madrid v FC Barcelona | 3rd October 2021 |
| LaLiga | FC Barcelona v Real Madrid | 24th October 2021 |
| Serie A | Inter Milan v Juventus Turin | 24th October 2021 |
LIVENow’s LaLiga and Serie A coverage builds on the service’s fast-growing portfolio of sports rights. In Singapore, LIVENow were the exclusive home for Euro 2020 this summer and are bringing fans live pay-per-view coverage from the English Premier League in 2021/22. LIVENow also distributed Euro 2020 in the Philippines and streamed the Emirates FA Cup, Italy’s Serie B and Serie C, and Spain’s LaLiga across various international markets last season.
