Live Nation Agree Deal to Host Live Music Events in London’s Olympic Park

By Community | January 22, 2013

The Olympic Stadium in east London will host a number of live music events this summer, after Live Nation agreed an exclusive deal with the London Legacy Development Corporation (LLDC).

The world’s largest live music company organises the Wireless and Hard Rock Calling festivals, which have traditionally been held in Hyde Park, but will now take place in the North Park of the Olympics site in July.

London mayor and chairman of the LLDC, Boris Johnson, said: “The confidence shown by one of the world’s leading live entertainment promoters to relocate two of its biggest music festivals from the centre of the capital is a ringing endorsement of out legacy plans.”

Live Nation are also planning to hold two major concerts in the Olympic Stadium on the 27 and 28 July to mark the first anniversary of the London 2012 Olympic Games, though no acts have been announced yet.

John Reid, President of concerts at Live Nation Europe, said: “As the world’s leading provider of music festivals and outdoor events, Live Nation is delighted to have won the inaugural contract for Queen Elizabeth Olympic Park.”

Premier League side West Ham are in talks with the LLDC to move into the Olympic Stadium and it is understood that Live Nation’s events could continue even if the football club does relocate to the site.