LIV Sports Secures Indian Rights to UEFA Euro 2016 Qualifiers

LIV Sports, a division of Multi Screen Media, has acquired the the mobile and internet broadcast rights of the UEFA Euro 2016 Qualifiers for India.

The qualifying schedule is currently underway, starting September 2014 and will run through November 2015. LIV Sports will offer both live and video-on-demand match content with rich and informative statistics and analysis.

The digital destination will enable viewers to watch the live telecast of the qualifying tournament at a nominal rate of $3 per match. It will also offer video-on-demand (VOD) highlights. The VOD content on LIV sports will include match highlights, goals, penalties, red cards, free kicks and misses.

Sony Entertainment Network executive vice president and digital head Uday Sodhi commented: “We are excited to bring to you the qualifying matches for the 15th European Championship for men’s national football teams – Euro 2016.

“Since our inception as the official mobile and internet broadcaster for the 2014 FIFA World Cup  Brazil, the idea behind LIV Sports was to offer quality content that is mass inclusive and not designed to cater only to ardent sports fans. We are committed to keep every cross section of our consumers actively engaged through quality interactive sports content.”