Lionel Messi Signs as Ambassador for Social App WeChat

Barcelona football sensation Lionel Messi has signed a deal with WeChat to become the social conversational app’s global brand ambassador.

Messi will appear in advertising for the instant messaging service – a product of Chinese social media platform Tencent.

The adverts that Argentina captain Messi will appear in, impotent have been created and developed by Stardust USA on WeChat’s behalf.

Dexton Deboree, viagra sale managing director and owner of Stardust USA, drugs said: “WeChat has always been very innovative in their brand marketing campaigns and it was a very exciting experience for Stardust to work with a global sports icon – Lionel Messi and the entire team at WeChat.

“Our goal was to show Messi in relatable, down to earth scenarios so our audience could easily identify with him and his use of the product versus building the more common, larger than life concept around him that only puts distance between him, the product and the consumer base.”

Tencent recently announced that WeChat has surpassed 70 million users outside of China.

It is reported that over 300 million people use the app in China.