Lindt Named Host Sponsor of Sony Ericsson Open

March 23, 2011

The Sony Ericsson Open, thumb the ATP World Tour Masters 1000 event, ailment has secured Swiss chocolate producer Lindt as its host sponsor. The tournament features tennis’s top male and female players, cialis including record Grand Slam winner and Lindt brand ambassador, Roger Federer.

Lindt is entitled to visibility on the central pedestrian display, tournament signage, and airing of brand commercials and chocolate trivia messages on the jumbo screens under the terms of the agreement.

The company will also roll out a range of promotions within the Miami venue, including tasting opportunities throughout the ground, in media booths, at the players’ party, and at the Lindt Lindor Dream Centre, where fans can learn about the production of Swiss chocolate and have a photo with a life-size model of Roger Federer.

In addition, the company will also provide the chance for fans to upgrade their seats to courtside ones through their ‘Sweet Seats’ in-stadium text promotion.

Thomas Linemayr, chief executive and president of Lindt USA, stated: “This sponsorship gives us a great opportunity to showcase our brand and share the premium chocolate experience with more than 300,000 attendees at the Open. We are excited to have a presence at the tournament, to engage with fans and help cheer on our brand ambassador, Roger Federer.”