Limelight Sports To Manage IMG Public Participation Events

By Jay Stuart | October 2, 2018

Limelight Sports is taking over the running of the London Triathlon and two other major participation events from 2019.

The sports management firm will also manage all aspects of the Blenheim Palace Triathlon and Etape Caledonia cycling competition.

The three events are being licensed to Limelight Sports by owner IMG.

The AJ Bell London Triathlon is the world’s largest triathlon event, attracting more than 10,000 competitors and 30,000 spectators, with significant television coverage on Channel 4 and Sky Sports.

The Bloodwise Blenheim Palace Triathlon is the only event to take place in a World Heritage site and has almost 7,500 competitors.

Etape Caledonia usually attracts about 5,000 entrants racing on closed roads through stunning Scottish countryside.

Limelight Sports CEO Craig Dews said: “This is a terrific new opportunity for us, and we are very excited about getting the chance to take these events forward and further enhance their status and reputations.”

He added: “We are looking forward to working with the local communities, stakeholders and authorities to gain the appropriate support and approvals in order to fully develop the events.”