Lille Onboards Boulanger As Jersey Sponsor
June 20, 2019
French football club Lille Olympique Sporting Club (LOSC) has named the Boulanger Group as new jersey sponsor.
Boulanger brand will be on display on the Dogues’ chest, in matches (Ligue 1 Conforama, UEFA Champions League) as well as in training, but also as an official partner of the Women’s and eSports teams. The partnership will also be expressed by numerous digital and event activations with the communities of these two northern institutions.
Marc Ingla, CEO, LOSC said : “It is a great satisfaction for us to associate ourselves even more strongly with Boulanger, who has been with us for several seasons now. It is a pride to be able to engage in our project a sign of this dimension, a northern multinational which we share the origins, but also the ambitions. This association is also the fruit of a strong human relationship that we have with Étienne Hurez, the CEO of the group, whom I wish to thank on behalf of LOSC for its trust.
“Together and through a passionate and professional collaboration, we have the ambition to represent in the best way the success of the North and the Lille Metropolis, and to export it with a lot of determination, dynamism and energy. enthusiasm on a European and international scale. ”
Étienne Hurez, CEO of Boulanger Group said: “Since 2009 alongside the Dogues, we are pleased to strengthen our partnership of heart and meaning at a key moment in the implementation of the major project of LOSC. Convinced of the common values of the world of business and the world of professional sports, it is an alliance between committed teams, competitors and putting the collective at the heart of their daily lives.”