Lille Name New Kit Sponsor
By Shantanu Srivastav | July 30, 2018
French football Ligue 1 side Lille have named Winamax as the club’s official kit sponsor in a two-year deal.
Under the terms of the agreement, the online poker firm will receive brand exposure on the team’s shorts.
Winamax will also launch a range of activations with the club, while it will also be promoted across the Stade Pierre-Mauroy on match days.
The betting company will also have a presence at the club’s Domaine de Luchin headquarters.
Marc Ingla, CEO of Lille, said of the partnership: “We are delighted to be able to integrate Winamax with our partners for at least the next two seasons. Winamax is a leader in its field and conveys an image of daring and performance that suits us quite well. Winamax will also propose innovative activations on social networks that our supporters can benefit from and I hope that this partnership will seal the beginning of a long and beautiful adventure together.”