Ligue 1 Grows Chinese Presence
By Taruka Srivastav | February 4, 2019
Since opening an office in Beijing in 2017, the French football league has been making steady progress in the very competitive Chinese market for football from overseas.
Ligue 1 is currently one of only two overseas leagues (the other is the English Premier League) with a national broadcast window on CCTV 5.
In addition, there is a digital deal (signed last July) with PPTV (part of the Suning group) that offers a more immersive experience with live and on-demand match broadcasts, news, clips and fan community interaction.
Angela Sun, Ligue 1’s VP Business Development in China, reported “huge” growth for the French league in sharing her perspectives on the market with iSportconnect TV in an exclusive interview.