Life Style Replaces Mazda as Connacht Rugby Title Sponsor

Connacht Rugby have announced today that Life Style Sports will become their new title sponsor from July 2014. 

The four season sponsorship deal sees the Irish owned sports retailer replace Mazda as title sponsor. Lifestyle will become the club’s official retail partner and will operate Connacht Rugby’s online and stadium retail platforms.

Speaking at the launch in Galway, Mark Stafford, Life Style Sports Group CEO said: “This new partnership with Connacht Rugby is a very exciting development for us all at Life Style Sports.

“We see the association as so much more than just a logo on the front of a shirt. Like Connacht Rugby, Life Style Sports are passionate about sport and we are excited to be able to help the club and its fans engage in different ways throughout the year and across the province.

“The unique identity of Connacht Rugby together with its growing, loyal support base in the West and throughout Ireland provides an excellent fit for Life Style Sports and we look forward to promoting Connacht Rugby and our association with them through more than 63 stores across the country.”

Alex Saul, Head of Marketing & Commercial at Connacht Rugby added: “Life Style Sports are an exciting and innovative Irish-owned company and their investment will help to drive Connacht Rugby forward.

“We are constantly looking at opportunities for our passionate supporter base to engage with the club and Life Style Sports will help provide a strong presence in stores around the country, enabling the Connacht Clan access to a wide range of clothing, equipment and merchandise.

“We look forward to working with the team at Life Style Sports and welcoming them to the Rugby family.”