Lidl Will Sponsor European Handball Championships

Lidl will be an official sponsor of the European Handball Federation’s EURO 2020 men’s tournament taking place in Sweden, Austria and Norway from January 9-26.

It is the first time three countries will host the event and a record 24 teams are set to compete.

As exclusive Official Fresh Food Partner of the event, Lidl will show one of its core competencies by supporting the event with qualitative fresh food and water for players, representatives, referees and volunteers in order to raise awareness about the importance of exercise and health-conscious nutrition.

The partnership, brokered by Infront, follows Lidl’s sponsorship of the 2018 event, providing the retailer with broad visibility through exposure on LED boards, floor stickers and interview backdrops.

This will be complemented by a focus on digital activation, with branded content, tailor-made clips for Lidl’s key markets and other similar methods to reach and engage with handball fans via social media.

The 2018 edition of the tournament enjoyed a cumulative TV audience of over 1.05 billion across 175 territories.