Liberty Mutual Becomes Official Insurance Partner of Test Match Grounds in England

May 13, 2013

Liberty Mutual Insurance has agreed a deal to become the official insurance partner of test match grounds in England.

Essentially broquered the deal between Liberty Mutual Insurance Europe Limited (LMIE) and the nine Test Match Grounds.

The deal covers 2013 all domestic fixtures and international matches against Australia and New Zealand including the Investec Ashes.  As part of the deal, the LMI logo will adorn prominently at nine of the country’s most well-known cricket grounds – Edgbaston, Swalec Cardiff, Emirates International Cricket Ground Durham, Headingley, Lord’s, The Kia Oval, Emirates Old Trafford, Trent Bridge and The Ageas Bowl. 

In the UK, LMIE is a significant, multi-line product insurer split between the London Specialty Market and Commercial.   It has offices in Birmingham, Bristol, Cheltenham, Glasgow, Leeds, London and Manchester offering a wide range of mid-market Commercial products while it’s Specialty Division offers its products to the London market. 

Sean Rocks, President and Managing Director of LMIE, said: “It’s great news for both us and our broker panel that we’ve been able to sign this sponsorship deal. While we are all big cricket fans and proud to support England, from a business perspective, having the Liberty brand highly visible at the country’s top cricket grounds and in television coverage will help raise our profile considerably in the UK.” 

Nick Hoyle, Managing Director of Essentially, said: “As the exclusive commercial agents to the Test Match Grounds we continue to have a strong relationship with the Grounds and the ECB. I am thrilled to announce this new exciting partnership for what is an exciting year of cricket and we look forward to working with Liberty Mutual.”