Li Ning to Spend up to Two Billion RMB on CBA Sponsorship

Industry insiders say Li Ning will spend between 1.5 and 2 billion RMB (us $235m to $315m) sponsoring the China Basketball Association (CBA).

The company announced in Juneit would renew its sponsorship for five years and that it was impressed by the sports “massive market capacity”.

Some insiders have said the deal is structured so that Li Ning will provide 50 million RMB ($7.9m) in equipment and other contra and 250 million RMB ($39m) in cash each year. Others say the deal is a one-off 2 billion RMB ($315m) payment.

Analysts have said that deal is ten times than what the previous CBA apparel partner, store Anta, paid in 2009.{jcomments on}