Li Na’s Australian Open Performance Draws Large TV Audiences

By Community | January 31, 2013

Li Na’s popularity has been boosted significantly by her performance in the Australian Open.

According to CCTV-5 director Jiang Heping, Li’s final with Victoria Azarenka drew the channel’s largest audience since the London Olympics.

The match reached 1.52 on the TV viewing rate, while the rating share reached 7.57, with a total audience of 18 million.

The average rating share was 7.6 during the London Olympics.

Li drew a viewing rate record of 2.57, the channel’s highest for a single event, for the 2011 French Open final, when she became the first Chinese player to claim a Grand Slam. The match was also televised on CCTV’s news channel and golf and tennis channel, with a total audience of 116 million.{jcomments on}