Leyton Orient Make Significant High-End Sponsorship Swoop

By iSportconnect | April 20, 2012

League One side Leyton Orient have pulled off a major coup by announcing partnerships with Samsung Electronics (UK), EA Sports and Pro-Direct Soccer, who will all act as official sponsors for the club next season. 

It is understood Samsung Electronics (UK) will become Leyton Orient FC’s new official club sponsor for the 2012/13 season, with The Samsung logo due to appear on the front of League One Leyton Orient’s home shirt, and on the back of the Away shirt.

Andy Griffiths, Managing Director, Samsung UK and Ireland, said: “We are delighted to add Leyton Orient to our football sponsorships in the UK.

“Samsung is committed to supporting football at every level in this country. We believe that the game can only flourish if the grass roots are properly nurtured.”

Leyton Orient Chairman Barry Hearn said: “We are thrilled to welcome Samsung Electronics as our club sponsors for the 2012/13 season.

“We’re really looking forward to working with them during what we are confident will be a successful season for the club.”

Furthermore, Video games giants EA Sports has also agreed a shirt sponsorship partnership with Leyton Orient for the 2012/13 season.

The EA Sports logo will appear on the front of the Away shirt, and the back of the Home shirt.

EA Sports Head of PR Shaun White said: “Our FIFA titles strive to deliver a truly authentic football experience by allowing fans to take control of all teams across The Football League and other divisions around the world. Each league is unique and it’s vital that we embrace those characteristics both in the game and in real life.

“We feel this sponsorship deal with Leyton Orient reflects that and we look forward to joining forces for a successful season together.”

The world’s largest online football store, Pro-Direct Soccer, has also agreed a sponsorship deal with Leyton Orient which will see their logo appear on the shorts of both Home and Away kits next season.