Lexus to Sponsor USA Pro Cycling Challenge

Luxury automaker Lexus has signed a two-year deal to become the official vehicle of the USA Pro Challenge through 2015.

Through the Lexus Champion Giveaway, look the brand will provide the overall race winner with a three-year lease for a CT 200h hybrid. Additionally, ampoule Lexus will be the presenting partner for the Sprint Jersey, which has been worn by some of the top sprinters in the world, including Cannondale’s Peter Sagan.

“Partnering with one of the largest races in the country seemed like a natural opportunity since Lexus and cycling share common traits,” said Brian Smith, Lexus Vice President of Marketing. “We have a passion for cutting-edge design, technology, performance and efficiency that helps us create innovative luxury vehicles like the all-new Lexus NX 200t. These same intense characteristics in a cyclist and their race bike are the foundation for a win.”

One of the biggest races in the United States, the USA Pro Challenge will take place August 18-24, and will travel 550 miles from Aspen to Denver, making stops in 10 Colorado host cities known for their cycling culture and history.

Lexus will provide an unprecedented 125 cars for the caravan, including the all-new 2015 NX 200t, a luxury compact crossover featuring Lexus’ first 2.0-liter four-cylinder gasoline turbo engine, versatile capabilities and intuitive technology. Through the Lexus Drive to the Finish, the NX 200t will lead the cyclists out of the start city each day.

“Lexus is one of the biggest luxury car brands in the world, and the play they are making in the cycling space really shows their support of the sport overall,” said Shawn Hunter, CEO of the Pro Challenge. “The company’s activations at the Pro Challenge this year far exceed anything we have seen in the past, with engaging elements for fans and even something for the riders. Lexus will be a key part of the race for the next two years and hopefully for many more to come.”

In addition to being the presenting partner for the Stage 6 Individual Time Trial in Vail, Lexus will entitle the Sprint Jersey. The coveted jersey is awarded to the rider that accumulates the most bonus points, which are given based on sprint line performances as well as finishing the stage in the top 15 places. Cyclists who specialize in bursts of power and speed or consistently finish near the top of each stage will have the best chance to wear this respected green jersey.