LETV Group Seals Chinese Rights to Asian Tour

The Asian Tour have announced today a multi-year broadcast agreement with LETV Group to stream all live and highlights content in China until the end of 2016.

LETV.com, erectile which attracted 172 million unique visitors to its portal in 2013, will enjoy exclusive new media rights to the Asian Tour content. This latest partnership with the region’s premier Tour will add to its impressive portfolio that includes the European Tour, LPGA Tour, Ryder Cup, PGA Championship and Open Championship.

As part of the agreement, LETV.com will broadcast this week’s inaugural EurAsia Cup presented by DRB-HICOM, which is a Ryder Cup-style event between Team Asia and Team Europe at the Glenmarie Golf and Country Club in Malaysia starting on Thursday.

Asian Tour Chairman Kyi Hla Han said: “Our new partnership with LETV Group is another exciting development for the Asian Tour.

“This three-year agreement with one of the world’s largest video portals reinforces the strong appeal of the Asian Tour brand and we look forward to having LETV stream our live and highlights content in China, which remains as an important market to the Asian Tour.”

LETV Group Vice President Lei Zhenjian said:  “We are delighted to secure the rights to broadcast and stream Asian Tour live and highlight programmes for the next three years. The Asian Tour is regarded as the third largest Tour in the world and this agreement will certainly add great value to the other sporting rights that we already own.

“LETV.com is looking forward to showcasing the cream of Asian golf to our Chinese viewers who enjoy watching the best sporting action.”

Asian Tour Media manages all the broadcasting rights for the Asian Tour, which ensures that Asian Tour programming reaches 180 countries/territories and 625 million homes worldwide.