LET Extends Partnership With Lacoste Until 2017
January 25, 2016
The Ladies European Tour (LET) has signed a new agreement with French brand Lacoste from 2016-2017.
As part of the deal, Lacoste will continue as the Official Clothing Supplier of the LET and will dress the Ladies European Tour and LET Access Series staff for the next two years, continuing a sponsorship which began in 2009.
“We are delighted that Lacoste will continue as the Ladies European Tour’s Official Clothing Supplier,” said LET CEO Ivan Khodabakhsh.
“We are proud to wear the Lacoste Crocodile, which is renowned worldwide for its sporting authenticity. Given Lacoste’s strong golf heritage and global presence, having them as a sponsor enhances our brand.”
Sandrine Conseiller, Lacoste EVP Marketing and Branding Director said: “With a unique heritage in the sporting world based on both its origins and its founder, the famous tennis champion René Lacoste, nicknamed “the Crocodile”, whose wife Simone Thion de la Chaume and daughter Catherine Lacoste were both famous golf champions, Lacoste leads today an active sponsorship policy including the partnership with LET.”