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Less Than One Week To Go For SPORTEL Rendez-vous Buenos Aires

May 8, 2024

It is less than a week to go for the SPORTEL Rendez-vous Buenos Aires which will welcome a host of new dynamic executive and innovative companies for the first event in the renowned capital of Argentina.

The international market and conference summit is taking place from 14 – 15 May at the stunning Hilton Buenos Aires in collaboration with expert regional event partners from the  sports and entertainment industry including J & S EG, Lions Sports & Media and ProEnter.

Through a series of engaging Masterclasses, Keynotes and Presentations, brought to you by an exciting mix of industry leaders and disruptive start-ups, the Conference Summit, will dive into emerging industry trends with a regional focus on the Americas, which will enable the international SPORTEL community to explore new channels and partnership opportunities within the region.

The program is as follows:


Day 1will kick off on a high note, with a special opening address and welcome from  the Comité Olimpico ArgentinoPresident, Mario Moccia. The scene will then be set with the  opening panel featuring international heavyweights, Bundesliga International(Robin  Austermann), NBA(Arnon de Mello) and IMG(Guillermo Santa-Cruz), in collaboration with  and moderated by the leading sports industry media, SportBusiness (Callum McCarthy). The  panel will dive into how “Latin America: The Real Land of Opportunity”has long been a  land of promise and untapped potential for global rights holders, media groups and agencies,  especially as the growth of European and US sports media rights markets begins to slow.

Next up the Professional Fighters League(James Frewin) will share insights around how  the “PFL has created a global MMA Powerhouse”and reshaped the sport and their  remarkable growth trajectory. Following on a presentation by Harmonic, Inc.(Leonardo  Rombola) and the first AI nod of the programme will present:

“AI & Targeted Ads in Sports Content: Enhancing Engagementt & Revenue”to  heighten fan engagement and maximise revenues.

Next up the second panel led by SportBusiness(Callum McCarthy), will explore “Reaching  a New Generation: Trends in Streaming & Digital Content”, featuring platforms and  innovators including Fanatiz(Juan Buscaglione), Protocol Sports Marketing(Lowell  Conn), Sportian(Gonzalo Luthard) and CSN-Content Creator Network(Barrick Prince),  who will illustrate how the growth of digital-only businesses are clearly charting the sports  media industry’s future.

Following the lunch break, it’s down to some more serious AI talk: “AI Shaping the Future of  Sports: A New Era of Creativity & Innovation”, with a stellar expert lineup, WSC  Sports(Felipe Cabrera), Supponor(Massimo Magri) and Stats Perform(Igacio Iturraspe)  and moderated in collaboration with Sports Value(Amir Somoggi)/

Start-up BIZID(Facundo Pardo) will present “BRS – Behavioral Recognition System”an  innovative platform for psychological and sociological analysis for the sports industry. Next  up, the global company dedicated to the management and commercialization of sports  rights, 1190 sports, will host a panel (Hernán Donnari, Julio Gianella) plus special guest Club  Sporting Cristal(Joel Raffo) around “The Collaborative Model that is Changing the  Landscape of Peruvian Football”.

The final Masterclass of the day: “Pioneers of Production for Major Sporting Events”, will  feature global as well as regional heavyweight, MediaPro(José D’Amato), who will be joined  by Panam Sports(Michael Muller) who as host broadcast and production teams, will share  feedback from some of the region’s major sporting events including the Panam & Parapan  Games, Copa Sudamericana among others.

As a spectacular finale to the day’s sessions and a firm SPORTEL favourite, Javier  Tebas, LALIGA’s legendary President, will deliver a keynoteaddress and interview around  the latest from LALIGA. Be sure not to miss this enlightening session!


Kicking off day two, the spotlight will shine on the Masterclass, “New Markets for In Play  Sports Betting – Opportunities & Challenges”addressing the escalation of sports betting  in the US, but also how LATAM offers an attractive market, although with regulators still  treading with caution in some areas.

Next up is Telemétrico(Adrien Puente), which he presents on Fox Sports Argentinaand  specialized in Formula 1, focusing on the analysis of the invisible aspects of the sport. This will  be followed by a presentation by TNT Sports(Gustavo Minaker), who will share insights into  this global leader in the delivery of premium sports content.

Switching to ticketing Imply(Tironi Paz Ortiz) and ElevenTickets(Cesar Sbrighi), will share  how they are “Sharing the Future Experiences in Sports”and fan engagement. Continuing  the stadium theme, with a new twist, FanXp(Ariel Servetti) will present “Modernization &  Monetization of Stadiums with Betting Companies”and how stadium owners can partner  with betting houses to increase revenues.

The final Masterclass of the day will end on an explosive note! In collaboration with TNT  Sportsand joined by THE WOMEN’S CUP, CEO (John P Reynal) with more speakers to be  announced. The “Boom in Women’s Sports: From Viewership to Commercial  Properties”will explore how men as well as women are investing in women’s sports both  regionally and globally alongside established organizations and how this is panning out in  a culturally diverse and immense region such as the Americas. How does women’s sport in  LATAM compare with the USA and Europe for opportunities for growth and will there be more  convergences?

To close the Conference Summit on an innovative and entertaining note, a selection of  SPORTEL newcomers will join the “Pitch Perfect”quick fire session to present their solutions  or creative business models in front of the international jury and participants to see who will be  crowned the Perfect Pitcher!

Conference sessions will be in English or Spanish with simultaneous translation available.

More information on the programme : and speaker updates:

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