Leinster Extend Bank of Ireland Sponsorship

August 27, 2014

Leinster Rugby has agreed a five-year sponsorship renewal with Bank of Ireland in a deal reportedly worth almost €6 million (£5 million).

The length of the sponsorship has been increased, discount | with nearly €1 million (£800k) to be provided over the five years to promote the amateur game across the region.

This will cover all ages, ailment from under-eights mini rugby to senior adult competitions and the women’s game.

The bank will also sponsor the Leinster senior and junior schools cups when their existing deals expire.

This aspect of the sponsorship also includes support for development officers, check coaching materials, equipment and the coach development programme across the region.

The current deal between Leinster and the Bank of Ireland was due to expire at the end of next season but with the new deal, the sponsorship will now run until June 2019.

Mark Cunningham, director of business banking at Bank of Ireland, said this renewal was a “great opportunity to connect with the Leinster rugby base”.