Leicester Tigers Announce New Sponsor

Power tool company STIHL GB has joined Leicester Tigers as an official sponsor. 

The three-year sponsorship deal was announced at the club’s pre-season press day on Thursday and Tigers will now have an extra roar behind them thanks to the multiple strands of the STIHL sponsorship. 

This includes STIHL becoming the club’s Official Garden Power Tool Supplier, with its products being used to maintain Welford Road stadium and the training ground. 

STIHL is recognised worldwide for its tough outdoor power tools, used by anyone from the home gardener to farmers, foresters and builders, and professional groundskeepers like the team at Tigers. STIHL is possibly best known as the world’s No.1 chainsaw brand but the product range now spans outdoor power tools including grass and hedge trimmers, blowers, augers, power washers and more. All uphold the STIHL reputation for strength, performance and hard-working power, making them reliable partners whatever job they do. 

The three-year sponsorship positions the iconic STIHL brand in the heart of Welford Road and supports additional facilities for fans, including a new STIHL-branded big screen in the north-east corner of the stadium. Additional plans include fan-focussed activity on matchday plus online and in-store promotions with the STIHL Dealer network.

STIHL GB head of marketing Simon Hewitt said: “Rugby has strong appeal for us, with a powerful and committed following that we believe will grow further as Britain hosts the World Cup in 2015. 

“Leicester Tigers are highly respected and their success comes from an enduring commitment to excellence and teamwork plus a serious focus on performance. That makes them a perfect match for our own brand as we share those same values both in our business practice and ultimately in our tools.

“We look forward to an exciting future with them and wish Leicester Tigers and their fans a fantastic season ahead.”    

Simon Cohen, chief executive officer of Leicester Tigers, said: “We have very strong relationships with our sponsors and we’re delighted to welcome STIHL on board. They are a leading brand with an international reach and we feel a very good fit for the Tigers. We look forward to welcoming them to Welford Road and working with them.”

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