Leicester City Strikes Record Deal With FBS
By Taruka Srivastav | May 24, 2021
Leicester City has signed a new three-year agreement with the global online trading company FBS as its principal club partner.
The partnership will begin with the 2021/2022 season, with the Foxes wearing the new shirts with the FBS logo for the first time in the final Premier League match against Tottenham Hotspur at King Power Stadium this Sunday 23 May.More on this story…Leicester City 2021/22 adidas Home Kit Revealed
The partnership will bring together the 2015/16 Premier League champions and 2021 FA Cup winners with one of the world’s fastest-growing financial services companies.
This commitment between FBS and the Club will harness the growing strength of the Leicester City story to showcase the unique capabilities of FBS to transform the way the world invests. With its name on the front of the Foxes shirt and other key media, FBS will build worldwide awareness of its technology and trading services.
FBS has over 16 million customers worldwide and operates in almost all countries globally. The company’s ambition is to utilise technology to make investing into the financial markets accessible to everyone, making it the ideal fit for Leicester City, who have created a global community of fans spanning cultures and continents following their famous Premier League win in 2015/16.
Susan Whelan, Chief Executive Officer for Leicester City, said: “We are tremendously proud to be beginning this partnership with FBS, one of the most exciting and dynamic global financial services companies. Establishing key partners of this scale and ambition has always been a central part of our vision for the Club, enabling us to keep investing in improvement and growth while enhancing the Club’s profile all over the world. We are looking forward to working with FBS to bring to life our vision for the partnership to the world and our global fanbase.”
Yulia Ivanova, FBS Chief Executive Officer, said: “We are very excited about this partnership and the opportunity to align FBS with the incredible Leicester City story, which continues to capture the imagination of sports fans all over the world. It will significantly expand our brand positioning and it will help us market our comprehensive solutions portfolio to all customers globally. We are extremely proud to partner with Leicester City and to be part of the Club’s story in the years to come.”