Leicester City

Leicester City Signs Yabo Sports As Official Club Partner

September 16, 2019

Leicester City Football Club has signed Yabo Sports as its official Club partner.

Yabo Sports – one of Asia’s gaming companies – will see their brand displayed on the Club’s matchday LED advertising and interview backdrops as they seek to benefit from the global coverage of LCFC and the Premier League.

Dean Hawkes, CEO of Yabo Sports, said: “We are extremely proud to partner with Leicester City, a club who have an exciting style of football and proud history which has given them a strong and loyal global fanbase.

“The Premier League is the most popular and watched football league in the world and a league that enjoys an ever-growing global reach. We see this partnership with the Club forming a key part of our expanding sponsorship portfolio as we continue to grow our brand profile in key regional territories.”

Harj Hir, Head of Partnerships at Leicester City, said: “The moment we met Yabo Sports we were impressed by their enthusiasm and keenness to work with the Football Club.

“They have partnered with some of the major football clubs in Europe and sporting events across the world, which demonstrates their strong profile within a competitive industry.”

Leicester City