Leicester City

Leicester City Signs Monster Energy As Official Energy Drink Partner

September 18, 2019


Leicester City has signed Monster Energy to further enhance the matchday experience for supporters visiting King Power Stadium.

Monster Energy will be the Football Club’s energy drinks partner for the 2019/20 campaign, with branding visible throughout King Power Stadium on matchdays and for the entire 2019/20 Premier League season.

Harj Hir, Head of Partnerships at Leicester City, said: “We have a strong following internationally so to be able to welcome Monster Energy, a world-renowned brand, to the Club as our energy drink partner will help us build on our profile on a global basis.

“Last season Monster were an LED advertiser at King Power Stadium, and by demonstrating the reach of LCFC and the Premier League, we are delighted to further develop our relationship by partnering with them this year.”

Monster Energy’s SVP Marketing EMEA, Jon Tuck commented: “Beginning our partnership with Leicester City marks a truly exciting day for the Monster Energy brand and we’re already looking forward to bringing some genuine valued experiences for fans. We wish everyone connected with Leicester City great success for the season ahead.”

Leicester City