Premier League Clubs Agree eToro Bitcoin Deal
August 21, 2018
A total of seven English Premier League clubs are to partner with digital currency exchange, eToro, for the 2018/19 season in what’s thought to be the first ever top-flight football sponsorship deal involving the use of Bitcoin.
Leicester City, Tottenham Hotspur, Crystal Palace, Brighton & Hove Albion, Newcastle United, Southampton and Cardiff City have all agreed to the joint deal.
The collaboration will involve eToro in-game advertising on digital perimeter boards and brand exposure on each club’s social media channels. Each team will also work with the company to establish how they can promote blockchain and cryptocurrencies within their stadiums.
Jonathan Gregory, Leicester City’s Commercial Director, said of the agreement: “We are pleased to welcome eToro to the club as an Official Partner, it is exciting to be working with such an innovative industry leader. Much like Leicester City, eToro is an ambitious brand with a significant global reach and we look forward to working together throughout the season.”
Iqbal V. Gandham, eToro’s UK Managing Director, added: “This is very much the first step on a long road to football fully embracing bitcoin and the underlying blockchain technology.”
