Leicester City Name W88 As Betting Partner
By Shantanu Srivastav | June 28, 2018
English Premier League football club Leicester City have named online gaming leader W88 as their Official Betting Partner until 2020.
In a deal brokered by Lagardère Sports, W88 will organise marketing activities and develop unique content with City’s star players. The betting firm will also receive brand exposure on pitch-side LED advertising.
It’s hoped the partnership will provide both organisations with a powerful platform to connect with new and existing audiences, and build meaningful activations to improve the overall fan experience.
Jonathan Gregory, Leicester City’s Commercial Director, said of the agreement: “We are delighted to welcome W88 to Leicester City as an Official Partner. It’s exciting to have such an ambitious brand on board and we look forward to creating unique content and offerings for our fans in the UK and around the world.”
A spokesperson for W88 added: “We are confident that our partnership with Leicester City will allow us to bring football fans and customers in Asia closer to the club, and we look forward to engaging with them to build lasting relationships.”