Leicester Gamble On M88 As Betting Partner
August 16, 2018
English Premier League football club Leicester City has named M88 as their official betting partner.
As part of the deal, the Asian online gaming company will receive branding across LED boards at the club’s King Power Stadium.
M88 will also leverage Leicester’s brand in its marketing activities. The length of the agreement was not disclosed.
“We are excited to begin this partnership with M88 who already have a strong presence in the sports industry,“ said Leicester’s Commercial Director, Jonathan Gregory.
“We have built a series of key relationships across Asia and our partnership with M88 only strengthens Leicester City’s already significant connection with the region.”