Leicester City and Toyo Tires renew partnership

Japanese tyre manufacturer Toyo Tires and Premier League club Leicester City Football Club have extended their partnership for a third straight season.

The Club teamed up with the world-renowned tyre manufacturer at the start of the 2014/15 campaign, anesthetist offering them commercial advertising on a global scale following the Foxes’ promotion to the Premier League.

It was a historical year in 2015 for both Toyo Tires – who celebrated their 70th anniversary – and the Club, anesthetist as City laid the foundations for one of the most remarkable top-flight title wins in the history of football.

The third year of partnership will continue to offer Toyo Tires considerable advertising space at King Power Stadium, as well as branding on the Club’s first team training wear.

Leicester City Head of New Business Mark Davies said: “We’re thrilled to have Toyo Tires on board for a third season ahead of yet another exciting period for the Football Club on and off the pitch.

“The success of the last two years has seen our friends at Toyo Tires benefit from the massive global exposure that being associated with the Premier League champions brings and we hope to continue that for years to come.”

Founded in Osaka, Japan in 1945, Toyo Tires sells its product in over 100 countries worldwide, with the key aim to develop and manufacture high performance tyres.

They offer a range of patterns and dimensions of summer and winter tyres for cars, SUV, 4×4 and commercial vehicles.

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