Legends Hospitality to Handle On-site Merchandising for Jaguars’ EverBank Field

The Jacksonville Jaguars have selected Legends Hospitality to operate all on-site merchandising at the NFL team’s EverBank Field.

“The Jaguars are pleased to partner with Legends to bring our fans the best and most complete offering of Jaguars merchandise,” Jaguars President Mark Lamping said. “With a new logo and new uniforms this year, it is more important than ever to make it easy for fans to get their favorite merchandise at the stadium on game day.”

Legends, whose operations will be overseen by Dave Mitura, will operate the team’s pro shop – Xperience Store – and all retail points of sale at EverBank Field.

“Our retail operation is built on the foundation of providing a high-level of customer service delivered by a passionate workforce,” said Dan Smith, President, Legends Hospitality. “We look forward to working closely with the Jaguars to develop new innovative retail concepts leveraging their new energetic mark that will ultimately introduce a new shopping experience to EverBank Field and their fan base.”

EverBank Field is now added to an already impressive major league sports retail partner list for Legends, which includes Yankee Stadium, where the company was recently named “2013 MLB Retailer of the Year,” Cowboys Stadium and FirstEnergy Stadium – home of the Cleveland Browns.