Leeds United Secures New Nutrition Partner

Leeds United have announced today a new commercial partnership with nutrition experts First Milk for the 2014-15 season.

The new partnership will see the Leeds United first team squad supplied with innovative sports nutrition products from CNP’s PRO and Endurance ranges, apoplectic to support the players training and performance on the field. Visitors to the Family Stand at Elland Road will also be able to purchase First Milk’s, pharm nutritious, ailment Lake District Dairy Co. Frumoo drinks throughout the season.

Kate Allum, Chief Executive of First Milk said: “We are looking forward to working alongside Leeds United and support their pioneering approach to nutrition. We are excited to support the club’s ambition to become the fittest side in the Sky Bet Championship by sharing our expertise in sports nutrition, as well as their healthy offering to family and junior supporters with nutritious drinks on match-days.”

Leeds United Director of Commercial Affairs, Paul Bell said: “We are delighted to welcome First Milk into the Leeds United Commercial Partners Programme. It is great to work with two brands such as CNP Professional and Lake District Dairy Co. Frumoo.

“The strength & conditioning coach has been able to access a full range of professional sports nutrition products to assist in the training and recovery of the first team players as we seek to become the fittest side in the Sky Bet Championship. The Frumoo range will also be well received by our family and junior supporters. It’s a great healthy alternative, with the drink blending fresh British milk with real fruit to create a creamy, smooth and refreshing drink.”