Leeds United sportsbiz

Leeds United Extends Partnership With JD

By Taruka Srivastav | July 21, 2021

Leeds United has extended its partnership agreement with global brand JD becoming the club’s Official Retail Partner for the 2021/22 season.

JD is widely recognised as the leading retailer of branded sports fashion apparel and footwear, with a strong relevance and connection to a youth audience.

The new agreement incorporates an extensive distribution programme that will see Leeds United replica kit and training wear stocked in JD stores across the UK, Europe and the USA and through JD’s website. The JD logo will also appear on the front of all the Junior replica shirts.

Peter Cowgill, Chairman of JD Sports Fashion PLC said: “We’re delighted to renew our partnership with Leeds for the forthcoming season. The positive intent shown by the club both on and off the field is something which we want to be associated with and we wish them every success in the new campaign.”

Leeds United Executive Director Paul Bell added: “JD is one of the most recognised names on the high street and one of the world’s biggest retailers and we’re delighted to extend our strategic partnership with them.

“JD has an impressive portfolio of over 3,000 stores across 20 International territories including some key target markets for the club.

“The extension of our agreement will help the club to broaden its global retail footprint and allow Leeds fans easier access to our merchandise on the high street.”

Leeds United sportsbiz