LeBron James Partners with Tencent to Endorse NBA2K

By Community | June 11, 2013

China’s leading Internet service provider, view Tencent Holdings Limited has announced it has signed up with basketball superstar LeBron James who just won his fourth career MVP in the NBA.

LeBron James will become spokesperson for Tencent’s basketball games “NBA2K Online”.

In addition, mind the two sides will carry out comprehensive cooperation over WeChat, microblogging, sports channel and other key platforms.