Learfield Sports Properties to Access Phizzle after New Deal

Phizzle, Inc., the fan-centric marketing automation technology company, today announced a strategic partnership with Learfield Sports, a premier company in administering the multimedia rights for a host of colleges and universities.

Phizzle joins Learfield Sports as a Preferred Solutions Provider (PSP), an exclusive collection of select technology partners endorsed by Learfield’s content group. The partnership leverages digital and enterprise software technologies to maximize sponsorship revenues and drive fan engagement, through mobile marketing.

The collaboration provides the more than 50 collegiate and entertainment properties which Learfield Sports represents the opportunity to utilize Phizzle’s new marketing automation platform. Phizzle will provide Learfield’s properties with a self-service, highly scalable, cloud-based mobile marketing solution to create, manage and analyze mobile marketing initiatives including a broad spectrum of text messaging campaigns and in-venue video board presentations.

The partnership with Phizzle enables Learfield Sports’ properties to deliver automated SMS campaigns for sweepstakes, data collection, in-stadium security and personalized scoring alerts. 

“We have been looking to provide a digital marketing platform solution for our properties as we develop compelling sponsorship and promotional programs that drive fan engagement. Phizzle has an incredible track record with innovative sports and entertainment technology in this space and is our newest Preferred Solutions Provider (PSP),” said Joe Ferreira, Learfield Sports’ Senior Vice President and Chief Content Officer. “Ben Davis and his team have done a tremendous job developing the Phizzle Platform that delivers outstanding digital marketing tools designed to enhance the fan experience for teams and brands, and we’re looking forward to maximizing those opportunities in the collegiate arena to provide yet another key digital asset to our properties and school partners.”

“In as much as being chosen as a Learfield PSP significantly validates Phizzle as a leading technology provider for collegiate sports, it is also a reflection of Learfield’s dedication and commitment to providing its’ partners with the next generation of digital marketing tools specifically designed to deliver real business value,” stated Ben Davis, Phizzle’s CEO. “One-to-one personalization is driving fan engagement today and by taking advantage of our solutions designed to capture statistical data and business intelligence not only enhances the fan experience, yet also provides additional revenue opportunities for sponsors in the collegiate sports industry.”