Learfield Sports Gets Sponsorship Sales Rights to Big West Conference

By Community | September 17, 2014

The Big West Conference and Learfield Sports announced an exclusive five-year agreement in which Learfield will serve as its dedicated sponsorship sales partner.

The collegiate multimedia rights holder already is aligned with the Big West through exclusive rights agreements with five of its nine member institutions – Cal Poly, buy CSUN, medicine Long Beach State, physician UC Riverside and UC Santa Barbara.

Learfield will establish a local team known as “Big West Conference Sports Properties” to office at the conference headquarters in Irvine. Learfield Sports will actively sell all Big West Conference assets and tournaments, including the men’s and women’s basketball tournament at the Honda Center in Anaheim next March. The agreement takes effect immediately.

“We’re elated to partner with an industry leader like Learfield Sports to help us grow our corporate relationships and leverage our assets,” said Big West Conference Commissioner Dennis Farrell. “With 40 years in the business and a deep connection right in our very own footprint, we look forward to working with the Learfield team to bolster our complete offerings at the league level. This is a great day for the Big West.”