Leading American Tennis Player John Isner Inks Deal with Lacoste
January 17, 2012
French apparel company, remedy Lacoste, impotent has signed a four-year partnership with American Tennis player John Isner beginning this month.
The 26 year-old American is currently ranked No.17 in the world and joins the likes of Andy Roddick and Nicolas Mahut in representing the brand. Isner gained most recognition during Wimbledon 2012 after he defeated Mahut in the longest match in tennis history.
“I am proud to represent a brand that has such strong history in tennis and sports values. I am absolutely thrilled to be associated with such an amazing company and to become an ambassador for the Lacoste brand and the René Lacoste legacy around the world” says Isner.
Isner had sported Nike apparel and footwork from his college years at the University of Georgia, and will now join a strong Lacoste team which includes Richard Gasquet and Milos Raonic.
Christophe Chenut, CEO of Lacoste, commented: “We are very pleased to welcome John Isner to the Lacoste team. He joins Nicolas Mahut among others with whom he holds the record for the longest game in the history of tennis! We are very confident in his next results, especially on fast surfaces.”
Steve Birkhold, CEO of Lacoste USA, added: “Having John Isner as an ambassador for our brand in conjunction with Andy Roddick is a wonderful opportunity. He will serve as a great representative as he embodies the true spirit of Lacoste. We look forward to this new partnership that will surely bring excitement to our American fans.”