Le Coq Sportif Chosen As French Olympic And Paralympic Teams Apparel Supplier For Paris 2024
March 6, 2020
Paris 2024 has awarded Le Coq Sportif the performance and representation packages for the French Olympic and Paralympic team and for Paris 2024.
Le Coq Sportif has been chosen following an endeavour between Paris 2024, the French National Olympic and Sports Committee (CNOSF) and the French Paralympic and Sports Committee (CPSF), highlighting the image of a united French team and the brand’s commitment to sustainable and inclusive sport, fully aligned with the ambitions and values of Paris 2024.
This partnership recognises the technical know-how and expertise of this company, a longstanding partner of French sport for over 100 years. After supplying apparel for France’s Olympic team between 1912 and 1972, and particularly the Paris 2024 Games, Le Coq Sportif will be kitting out the French team once again for the Beijing 2022 and Paris 2024 Games.
Tony Estanguet, Paris 2024 President: “With Le Coq Sportif, we have chosen a longstanding partner of French sport. Le Coq Sportif is a brand that has been supporting our major sporting events for over 100 years and shares a beautiful history with our Olympic values. Back in 1924, for the Paris Games, Le Coq Sportif was already the equipment supplier for the French delegation!
We are particularly delighted to be able to work alongside Le Coq Sportif for the next four years. In line with Paris 2024, it is a brand with strong commitments to sustainable and inclusive sport, it has chosen to have deep local roots in France, and it contributes to a strong industrial and social legacy”.
The awarding of this contract to Le Coq Sportif will also support a strong industrial and social legacy. This French company’s project stands out in particular through its deep local roots, helping to create jobs on that scale. Today, 80% of the brand’s products are designed, produced and dyed within 40km of Romillysur-Seine, the brand’s historic birthplace, in France’s Aube region.
Le Coq Sportif will become an Official Partner of Paris 2024 upon the signing of the contract By winning the “Performance” package, Le Coq Sportif has acquired the right to provide the kits for France’s 32 Olympic federations (28 already confirmed along with four potential additional sports) and 22 Paralympic federations for competitions at the Paris 2024 Games.
Paris 2024 has also awarded the “Representation” package to Le Coq Sportif. This package includes all the apparel worn by the French Olympic and Paralympic team in the Athletes’ Village and during the official and medal ceremonies. It covers the period from 2021 to 2024 (inclusive) for all the events organised under the patronage of the IOC and IPC, such as the Beijing 2022 Olympic and Paralympic Winter Games or the Dakar 2022 Youth Olympic Games. This package also includes apparel for Paris 2024 staff for 2020-2024 (inclusive) and officials for the Paris 2024 Games.
