LDN UTD Joins Forces With Yop To Launch “Yop Esports Champs”

LDN UTD, the esports org that unites with social responsibility, joins forces with leading drinkable yogurt brand Yop from Yoplait.

Yop will be the title sponsor of the recently announced Inter-Borough Yop Esports Championships that are taking place, as of today, in partnership with the Mayor of London.

Yop Esports Champs is a great opportunity to combine the entertainment of an esports event with the opportunity to support teens develop skills that could make a difference for their future development. The Yop Esports Champs will engage residents of Hackney, Lambeth, Lewisham, and Kingston, in partnership with outreach groups, including the Rio Ferdinand Foundation, Lewisham Young Mayor’s Office, Wicker Charity and Kingston Race and Equalities Council.

Yop will support LDN UTD on the workshops commencing on the 1st December which will provide participants with the broader skills for working in esports, on topics including public speaking, video production/editing and social media management. Each workshop will be delivered by an academic from Salford University, Staffordshire University London, University of East London, and Morley College Chelsea, in tandem with industry professionals from esports and traditional sports organisations including Fnatic, Gfinity, Blast, Manchester City FC and Leyton Orient Football Club.

During the Yop Esports Champs, Yop will support the participants with their drinkable yogurts, create bespoke challenges for the digital workshops and have a bespoke gaming console give away in store at ASDA, as well as support on social media channels and Sport Buff’s interactive broadcast technology on Twitch during the NBA2K and FIFA 21 competition on 12th, 16th and 19th December.

Oliver Weingarten, Founder and CEO of LDN UTD said: “From our first discussions it was clear that LDN UTD and Yop were very much aligned on values and messaging to the esports community. We are both looking to bring about positive change through education and esports and having someone on board who shares a common goal will enable us to reach more members of the community.”

Joanna Goodman, Head of Marketing at Yoplait UK said: “Yop is committed to championing positive nutrition and supporting teens to live their passions and drive positive change. A source of Calcium & vit. D, Yop is a great tasting nutritious snacks for players & fans who share our common love for esports, and we are delighted to be able to support LDN UTD in their Esports Champs.“