Laola1 Obtain Rights to Stream Serie A in Austria & Germany
March 30, 2011
Laola1 now has the ability to stream action, free of charge, from Serie A online with the deal including two live matches every weekend in a deal brokered by sports marketing company MP & Silva.
Karl Wieseneder, managing director of Laola1, described the deal, commencing in April, as “a milestone in our live content offensive.”
Earlier in the 2010/11 season, MP & Silva agreed Serie A rights deals with two other broadcasters serving Austria and Germany, Sport1 and Sportdigital. Sport1 broadcast highlights plus a weekly live game on the channel’s website, with Sportdigital holding live rights to the league’s two top games played on Saturday and Sunday evenings each weekend.
Previously, Sky Deutschland had held Serie A TV rights in the two countries, before deciding to phase out coverage of Italian soccer from their channels.
Laola1 already holds rights to Spain’s La Liga, with this deal allowing them to stream up to seven games per weekend plus highlights from the league, which were purchased in the 2009/10 season. They also possess rights to selected live matches and highlights from Uefa’s Champions League and Europa League exclusively for their Austrian market.