Land Rover Extend Sponsorship of Kentucky Three-Day Event

Land Rover North America have extended their partnership with the United States Equestrian Federation (USEF) and equestrian sports by returning as Presenting Sponsor of the Rolex Kentucky Three-Day Event.

The 2014 Rolex Kentucky Three-Day Event Presented by Land Rover returns to the Kentucky Horse Park in Lexington, ambulance Kentucky, nurse April 24-27.  

As part of its sponsorship, abortion Land Rover will also be title sponsor of the
“Land Rover Tailgate” and presenting sponsor of the NBC telecast of the Rolex Equestrian Championships Presented by Land Rover. It will also renew the “Land Rover Best Ride of the Day” program initiated last year that honors the top U.S. rider who comes closest to the optimum time on the cross country course with no jumping penalties. The winner is awarded a 24-month lease of a 2015 Range Rover Evoque.

“Land Rover has demonstrated a strong commitment to equestrian sports in the U.S. and internationally,” said USEF CEO John Long. “Their support has had a significant impact on our teams’ ability to succeed in international competition and on the continued growth in interest in equestrian sports in this country.”

“Two of the most popular attractions at our event in recent years have been the Land Rover Tailgate and Land Rover’s off-road test drive area,” said Darren Ripley, president of Equestrian Events, Inc. (EEI), producer of the Rolex Kentucky Three-Day Event. “Their involvement has greatly enhanced our event and we thank them for their continued support.”

For the fourth consecutive year the Rolex Kentucky Three-Day Event Presented by Land Rover will offer tailgating on the grounds of the Kentucky Horse Park for attendees to the equestrian competition.

Land Rover will host its third annual “Land Rover Tailgate Challenge” on Saturday, April 26, and will award an extensive prize package to the most creative, best-decorated and best-catered Land Rover tailgate party. 

“Land Rover has a long established connection with the equestrian community and as a company we’ve supported this prestigious event now for five years,” said Kim McCullough, Brand Vice President, Land Rover North America.  “Creating the ‘Land Rover Best Ride of the Day’ award allows us to support the rider who demonstrates the precision required to hit the optimum time set cross-country.  This, coupled with the Land Rover Tailgate, test drive course and the ‘Rover’ lounge for our canine friends, makes for an action packed weekend for visitors to the event.”