Land Rover Becomes Official Sponsor of 2014 FEI World Equestrian Games

November 1, 2013

Land Rover named Official Sponsor of the Alltech FEI World Equestrian Games 2014 in Normandy.

Taking place every four years, the games are the leading dedicated international competition for equine sport, bringing together the world’s finest horses and riders across a wide range of disciplines.

Land Rover’s agreement to support the event as its exclusive car partner builds on its long-established involvement in equestrianism and international sponsorship, including the Land Rover Burghley Horse Trials, the US Equestrian Federation and the Gucci Paris Masters; in 2010 Land Rover USA supported the 2010 World Equestrian Games in Lexington, Kentucky.

The 2014 Games will take place from 23th August to 7th September, in Normandy, France with events hosted across five venues in the whole region. Four Olympic and Paralympic disciplines will be featured: jumping, eventing, dressage and para-dressage. There will also be competitions for driving, endurance, reining and vaulting, together with exhibition events for polo and horse-ball.

Land Rover will provide a fleet of official vehicles at all the events in the two-week programme. The games will be one of the year’s highest profile sporting occasions, attracting around half a million visitors and a cumulative global television audience of 500 million.

Mark Cameron, Global Brand Experience Director said: “We are proud to be sponsoring the most important event in world equestrianism in 2014, as Land Rover has a long and successful history of supporting horsemanship and sport at all levels. This prestigious competition will provide an exceptional platform for us to connect with audiences in key markets around the globe and demonstrate the quality, performance and appeal of our vehicles.”