LaLiga’s International Audience Rises By Almost 50% After The Competition’s Restart
June 18, 2020
- According to figures from consultants Nielsen Sports, LaLiga Santander’s international audience increased on the first matchday of the competition following the forced hiatus.
- Across Africa, viewing figures rose by 73% while India saw an increase of 72%.
LaLiga Santander increased its international viewing figures by more than 48% on the first matchday (Matchday 28) after the competition resumed following the COVID-19 pandemic.
According to international consultants Nielsen Sports and based on preliminary official viewing figures and estimates, international audiences during live games on Matchday 28 showed a significant rise compared to the average from the first 27 matchdays of the season.
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