LaLiga toast to new wine deal

November 1, 2016

LaLiga, Spanish football’s governing body, have announced a new partnership with the Hacienda y Viñedos Marques del Atrio winery for three seasons until 2018-19.

The deal is set to cover both the Chinese and Spanish markets, as Hacienda y Viñedos Marques del Atrio’s principal shareholder is Changyu Pioneer Wine, the biggest wine group in China and the fourth largest in the world.

Adolfo Bara, managing director of sales, marketing and sponsorship at LaLiga, said: “Our aim is to expand our brand and this partnership with Marques del Atrio is strategic, given that it’s a gateway into the Chinese market and will further cement our position in Spain thanks to one of the world’s biggest wine groups.”

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