LaLiga And Renfe To Allow Passengers To Stream Fixtures
November 6, 2019
Spanish rail company Renfe will now offer free streaming of LaLiga fixtures to all of their passengers.
This is the first initiative of its kind and the sponsorship agreement which makes Renfe the ‘Official Transport’ of LaLiga for the 2019/20 season.
Supporters will be able to watch the live matches via the PlayRenfe entertainment system. It shows all matches from both the LaLiga Santander and LaLiga SmartBank competitions, as well as European club competitions.
Juan Carlos Díaz, director of sponsorship and sales at LaLiga, said: “It’s exciting to broadcast our global competition in such a unique way. The partnership with Renfe helps add a new and exciting dimension to Spanish train journeys and helps more football fans to discover LaLiga.”
Manuel Sempere, director of marketing at Renfe, said: “We want to push the boundaries of innovation in our sector and with LaLiga we have a partner that shares this approach. The response from our passengers to having live football available has been fantastic. For the transport sector as a whole, we hope that this agreement sets a trend that others will follow in the years to come.”