LaLiga Renews Deal With Setanta Sports Eurasia For Baltics
October 1, 2020
LaLiga has extended its association with Setanta Sports Eurasia.
As part of the renewal, LaLigawill be exclusively broadcast on Setanta Sports for an additional five seasons from 2021/22 to 2025/26.
LaLiga is synonymous with global superstars and legendary teams having been the home of the last eleven Ballon D’or winners and six of the last ten European champions. Renowned academies like Barcelona’s “La Masia” and Real Madrids “La Fabrica” ensure the next generation of elite players will be scoring goals for teams in LaLiga for years to come.
Setanta Sports will be the only place in the Baltics to follow the historical giants and future heroes from now up to the end of the 2025/26 season.
Setanta Sports holds some of the best sports rights available across fourteen countries in Eurasia and Ukraine. In Eurasia Setanta Sports broadcasts channels in Armenia, Azerbaijan, Belarus, Estonia, Georgia, Latvia, Lithuania, Moldova, Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan and Uzbekistan
Melcior Soler, director of LaLiga’s audiovisual department said: “We’re pleased to extend our relationship with Setanta Sports and to make another long-term agreement that provides continuity for our global audience. The Baltic region is important for our future growth and fans in these countries now know where to find the best sports entertainment for the coming years.”
Dwyer McCaughley, chief executive of Setanta Sports, said: “LaLiga is one of the most prestigious leagues not only in football but in all of sport. Setanta Sports is delighted to continue its partnership with LaLiga. The combined strength of the Setanta and La Liga brands should ensure significant mutual growth in these markets. Setanta Sports is excited to bring exclusive live
LaLiga coverage to football fans in Latvia, Lithuania and Estonia for an additional five years. LaLiga forms an important part of the Setanta Sports broadcast schedule and accompanies other key rights properties such as NHL, Serie A, Ligue 1, Belgian League, Scottish League, Top 14, and Masters Golf. All this great content makes Setanta Sports the number 1 broadcaster of sport in these markets.”