LaLiga ‘Players Pack’ Aims To Bring Sponsors And Players Closer
October 24, 2019
LaLiga has begun distribution of a ‘Players Pack’, a brand new initiative to bring LaLiga’s sponsors closer to players, coaching staff and boards of clubs.
The ‘Players Pack’ contains exclusive offers from LaLiga through sponsors Banco Santander, Movistar, Samsung and EA Sports. The initiative has been developed by the LaLiga Players’ Office and is designed to be repeated over the coming seasons.
Special products and offers by Banco Santander, Movistar+ and Samsung are included in the pack. Also included is a gift from EA Sports that contains the case for FIFA 20 with the name and squad number of every LaLiga player. Such initiatives are extending the reach of the sponsors through the networks of LaLiga players and clubs.
Oscar Mayo, LaLiga’s Director of International Development, highlighted the importance of this type of project for everyone at LaLiga: “We’re thrilled with the initial distribution of the Players Pack. This is a clear example of how LaLiga is developing its relationships not only with the biggest stars of our competitions, the players, but also our sponsors by offering them innovative assets,” he said.
